Social and Behavior Change Communication

We harness the power of media and communication to bring about social and individual behavior change. Research shows that simply providing information does not always induce behavior change. C-CAB uses a systematic, evidence-based and result-oriented strategic process to overcome social, cultural and economic barriers to change.  

Beyond simply delivering a message, our SBCC methods bring about positive outcomes by changing attitudes, perceptions, and practices using a range of tools such as action research, community engagement, entertainment education, community-led content production, participatory theater, radio drama, music, social media, and other mass media.